I'm William Villeneuve. I build websites and Shopify stores, then get them found — in Google and in AI answers. It's the same playbook I run on my own stores, my own brands, my own money, every day.
Most agencies sell you a homepage and a handshake, then hand you to a junior for six months. I design it, build it, write it, and fix it myself.
Proof, not promises
Not borrowed logos — real businesses where I do the digital work myself, every day.
Canadian airsoft store — I run the entire digital side: Shopify, catalog, SEO, growth.
Hong Kong-based import & sourcing business — client-facing digital and communications.
Product-sales branch — building the sales channel and digital presence from zero.
Event & corporate photography brand — bookings, galleries, client pipeline.
What I do
Three anchors below. The real answer is broader: if it touches your business on the web, it's in scope.
Custom-built marketing sites — fast, minimal, built to turn visitors into inquiries. No drag-and-drop templates.
Full store builds and migrations — theme, checkout, product architecture, and the setup details most guides skip.
Structure, content and technical SEO rebuilt so you show up in Google — and in AI-generated answers.
…and everything around it
Portfolio
District Airsoft is my own Shopify store — same dashboard, same growth curves I build for clients.
Illustrative trend shape — full numbers shared on a call.
I run District Airsoft and a couple of other brands on top of this — I'm not theorizing about e-commerce, I'm losing sleep over it too. I've paid for bad agencies before, and fixed the mess they left, on my own stores, with my own money on the line. KLM Marketing cuts out the layer between the person who builds your site and the person who pays for it. Just me, doing the work, telling you straight when something's not worth doing yet.
— William VilleneuveStraight talk
I take on a short list of projects at a time, on purpose.
How it works
30 minutes, no pitch deck. The business, the goal, and whether it's a fit.
Written scope, fixed number — before anything starts.
Focused rounds with check-ins. Not a black box for six weeks.
Live, then tuned — SEO, speed, and AI-search structure.
Questions
Because you can see exactly what you're getting: me. An agency sells you a pitch team, then staffs the actual work with whoever's free that week. Here, the person on the discovery call is the same person who builds the site and answers when something breaks.
I'll tell you upfront. I bring in trusted specialists for pieces outside my lane — like photography through KLM Studio — but I stay the single point of contact.
No — everything is built and run remotely, so location doesn't really matter. I work with English-speaking businesses wherever they are.
A short call: what the business does, what's not working online today, and what "done" looks like for you. From there I send a fixed scope and price before anything starts.
Often, yes. A lot of "we need a new site" turns out to be "we need the current one fixed and structured properly." I'll always tell you the cheaper honest answer.
Also building for businesses in
Tell me about the business and what you're trying to launch or fix. I reply personally, usually within a day.
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